Professional Product Ownership™ Capabilities Workshop
Assess and grow your organization’s Product Ownership capabilities
Organizations often struggle to deliver innovative products and solutions, not due to a lack of ambition but because they’re overwhelmed with maintaining existing systems or uncertain about where to begin. To drive vision, deliver value, and ensure continuous validation, organizations must strengthen their Product Ownership capabilities—a discipline that goes far beyond backlog management and bug fixing. While a single Product Owner is assigned to each product, the skills and responsibilities required for effective ownership are often distributed across multiple individuals. To support this growth, ScrumIntelligence.org Professional Scrum Trainers (PST) will engage your team in a hands-on workshop designed to assess and enhance these capabilities using the ScrumIntelligence.org Professional Product Ownership Capability Model. Together, you will evaluate your current proficiency, explore industry best practices, and create a strategic improvement plan to build a product-focused, value-driven mindset across the organization.
Workshop Objectives
The objective of this workshop is to help organizations enhance their ability to deliver valuable products to customers while generating meaningful impact within the organization itself. Throughout the session, your team will assess their current capabilities across various key areas by rating their proficiencies and providing supporting evidence. A ScrumIntelligence.org Professional Scrum Trainer (PST) will then collaborate with your team to define a desired future state, develop a tailored, actionable improvement plan, and begin implementing incremental changes. This workshop is flexible and can be conducted at different levels of the organization depending on your needs—whether across the entire organization, a specific business area, a product line, or an individual product.
Who is Involved
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This workshop is designed for individuals responsible for developing the skills and capabilities required for effective Product Ownership. Participation may vary depending on each person’s role, stage in the process, and the specific needs of the organization at the time. Key participants may include Chief Product Officers, Product Development Leaders, Product Managers, Business Analysts, Product Owners, and professionals from Human Resources or Learning & Development teams who are focused on building product-oriented talent and culture.
What to Expect
The structure of the workshop was created by Scrum.org and our community to provide a consistent approach to help organizations improve and can be optimized for your organization’s specific requirements as needed by the PST. The workshop may occur all in one session or be broken into multiple sessions to allow for further analysis and different attendee participation.
Assessing the Current State
The workshop begins with an assessment of the current state using a combination of methods such as surveys, observations, interviews, group meetings, or a mix of these approaches. This initial phase is designed to gather comprehensive insights into how Product Ownership is currently practiced within the organization. Once the data is collected, it is carefully analyzed to identify key challenges, capability gaps, and opportunities for improvement. Based on these findings, tailored learning recommendations and next steps can be provided immediately to start driving meaningful change.
Describing the Optimal State
The ScrumIntelligence.org Professional Scrum Trainer (PST) will then guide your team through what it looks like to truly maximize value delivery by effectively leveraging the full range of Product Ownership skills and capabilities. They will explain why each capability is important, how it contributes to delivering outstanding results, and what specific steps your organization needs to take in order to realize these benefits. This clarity helps teams align on goals and build a shared understanding of what great Product Ownership looks like in practice.
Creating a Roadmap
Together, you will create a roadmap for improvement by leveraging the data gathered during the assessment, aligning on the desired future state, and setting an iterative path forward. This roadmap will outline a clear overall goal along with potential intermediate milestones to guide progress. Since the approach is iterative and grounded in empirical data, goals may evolve over time as new insights emerge and actions are taken. The roadmap will also identify the key people required to support success and include a growth plan to build and sustain the necessary skills and capabilities across the team.
Workshop Outcomes
At the end of the workshop, your organization will have a clearly defined case for growing Product Ownership skills and capabilities, tailored to your unique context and readiness for improvement. You’ll walk away with alignment across key stakeholders and a practical, actionable plan to move forward toward your overall goal. This plan acknowledges that growth is an iterative journey, and as progress is made, intermediate goals may shift based on new insights and evolving needs.
Ready to Take the Next Step or Learn More?
Our Professional Scrum Trainers (PSTs) don’t just train, they consult, coach, take part as members of Scrum Teams and much more. For this workshop, the PST will be your facilitator guiding you and your team along the way.