You learn to build a product vision, manage the Product Backlog and align stakeholders, so the team builds the right thing at the right time for maximum business impact.
Holders of the Product Owner Plus certification receive a certificate and a digital badge that anyone can verify on LiveCertification.
Learning paths
Choose the Scrum Intelligence certification on its own, or add a partner certification in the same enrolment.
Product Owner Plus
- Scrum Intelligence certification
- Training and exam included
Product Owner Plus + CSPO
- Scrum Intelligence certification
- CSPO certification by Scrum Alliance
- Training and exam included
Product Owner Plus + SAFe POPM
- Scrum Intelligence certification
- SAFe POPM certification by Scaled Agile
- Training and exam included
Product Owner Plus + PSPO-I
- Scrum Intelligence certification
- PSPO-I certification by Scrum.org
- Training and exam included
What you will learn
- Explain the Product Owner accountability within the Scrum framework
- Create and communicate a compelling product vision and strategy
- Write clear, actionable Product Backlog items and user stories
- Prioritize the backlog using techniques such as MoSCoW, value-vs-effort, and WSJF
- Collaborate effectively with stakeholders, users, and the Development Team
- Run effective Sprint Reviews that generate real feedback
- Define and measure product success using outcome-based metrics
- Understand the relationship between Product Owner, Scrum Master, and Developers
Syllabus
Module 1: Introduction to Product Ownership
What a Product Owner actually does, how the role differs from a project manager or business analyst, and why the Product Owner accountability matters for product success.
Module 2: Product Vision and Strategy
Building and communicating a product vision, aligning stakeholders around shared goals, and connecting day-to-day backlog work to long-term strategy.
Module 3: Backlog Management
Writing effective user stories and acceptance criteria, backlog refinement techniques, and keeping the backlog healthy and actionable.
Module 4: Prioritization Techniques
MoSCoW, value-vs-effort matrices, Weighted Shortest Job First (WSJF), and how to make defensible prioritization decisions under pressure.
Module 5: Stakeholder Collaboration
Managing competing stakeholder demands, facilitating productive Sprint Reviews, and building trust with both business and technical stakeholders.
Module 6: Measuring Product Success
Outcome-based metrics versus output metrics, and how to know whether a released feature actually delivered value.
Module 7: Exam Preparation
Practice scenarios and review sessions to prepare for your chosen certification exam.
Why this certification
The Certified Associate Product Owner Plus is an entry-level certification for professionals who want to own product strategy and maximize the value delivered by a Scrum Team. The Product Owner is one of the three accountabilities in Scrum, responsible for maintaining a clear product vision, managing the Product Backlog, and making sure the team is always working on what matters most to users and the business.
Unlike a traditional business analyst or project manager, a Product Owner owns outcomes, not just outputs. This means constantly balancing stakeholder requests, user needs, technical constraints, and business goals — and making the hard calls about what to build next and what to leave out. It is one of the most influential roles on any Agile team.
This certification, built on Scrum Intelligence's AI-powered learning platform, teaches you how to write effective backlog items, prioritize using proven frameworks, collaborate with stakeholders and the Development Team, and measure whether what you shipped actually created value. You can complete it as a standalone Scrum Intelligence CertiPlus credential, or combine it with an official exam from Scrum Alliance (CSPO), Scrum.org (PSPO I), or Scaled Agile (SAFe POPM), giving you a credential recognized by employers hiring for product roles.
Who should take this certification
This certification is best suited for:
- Aspiring Product Owners with little or no prior Agile product experience
- Business analysts, project coordinators, or requirements analysts moving into product roles
- Developers or QA professionals who want to understand product strategy from the Product Owner's perspective
- Entrepreneurs and founders who want a structured framework for prioritizing their own product roadmap
- Anyone preparing for an entry-level Product Owner role or an official exam such as CSPO, PSPO I, or SAFe POPM
The exam
The exam checks your understanding of the course topics and how to apply them to real team situations. You take it online on ExamVault once you have completed the course material.
If you choose a combo, you also take the exam for the partner certification you selected. Question counts, time limits and passing scores for partner exams are set by each partner organisation and can change, so check the partner’s website before you book.
The exam is taken online on ExamVault by CertExpert. Three attempts are included in the fee.
Career outcomes
Product Owner is one of the highest-visibility, highest-impact roles in Agile organizations, since it sits at the intersection of business strategy, user needs, and technical delivery. This certification can help you:
- Qualify for entry to mid-level Product Owner or Associate Product Manager roles
- Build a credible path toward Product Manager or Senior Product Owner positions
- Stand out in a competitive job market with a verifiable, industry-recognized credential
- Develop transferable skills in prioritization, stakeholder management, and product strategy
- Product roles are in strong demand across technology, e-commerce, finance, and SaaS companies — but actual compensation and title structures vary widely by company and region.
Frequently asked questions
Is this certification only for software products?
No. Product ownership principles apply to any product-driven team — software, physical products, internal tools, or services. The core skills of prioritization and stakeholder alignment are universal.
Do I need a technical background to become a Product Owner?
A technical background is helpful but not required. Product Owners need strong communication, prioritization, and stakeholder management skills more than deep technical expertise.
What is the difference between a Product Owner and a Product Manager?
In Scrum, the Product Owner is a specific accountability focused on maximizing the value of the Scrum Team's work through backlog management. "Product Manager" is a broader industry title that can include additional responsibilities like market research and go-to-market strategy, depending on the organization.
Can I combine this with the Scrum Master certification?
Yes, many professionals hold both certifications, since understanding both accountabilities makes you a stronger Agile practitioner overall. Each certification is purchased and completed separately.
Is the Product Owner Plus training live or self-paced?
Entirely self-paced. Your course material is available online as soon as you enrol and you work through it whenever it suits you. There are no fixed class timings, no need to take leave from work, and the assessment is taken online at a time you choose.
How long is the Product Owner Plus credential valid for?
Two years from the date of issue. We send renewal reminders as the expiry date approaches, and renewal keeps the same credential ID so anything you have already shared — your CV, LinkedIn profile or email signature — stays accurate. Expired credentials show as expired on our public verification page until renewed.
How can an employer verify this certification?
Every certificate carries a unique credential ID and a QR code. An employer can scan the code or enter the ID on our public verification page and immediately see the holder's name, the certification, the issue date and the current status. Because verification is live rather than a static PDF check, suspended, revoked or expired credentials show accordingly.
Do I get a digital badge with the Product Owner Plus certification?
Yes. Alongside your certificate you receive a digital badge you can download from your dashboard and add to your LinkedIn profile, CV or email signature. A one-click LinkedIn share is included, and it carries your verification link so anyone viewing the post can confirm the credential.
What happens if I do not pass the assessment first time?
Three attempts are included in the enrolment fee, so a single difficult sitting does not mean paying again. You keep full access to your course material and can retake the assessment once you have reviewed the areas you found hard.
Is the exam fee included in the 199 US dollar price?
Yes. The US $199 covers the complete course material, the CertiPlus assessment, your three attempts, your digital certificate and your digital badge. Nothing is added at checkout. If you choose a combination option that includes an official partner credential, that partner's exam fee is shown separately and clearly before you pay.
How many hours of study does Product Owner Plus require?
Around 14 hours of material in total. Because the course is self-paced you can spread that across a few weeks of evenings, or work through it in a more concentrated block if you have the time available. Most people complete it within two to three weeks.
